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Meanwhile, his company, Green Gold, produced 'Vikram aur Betaal,' which was bought by Turner. He had to resort to designing corporate websites in order to foot the bills. It was a hand-to-mouth existence," he says. Upon finishing, Chilaka returned to India where he sensed a big opportunity. So, I felt I was more suited towards animation." The goal to learn animation became an obsession and Chilaka eventually quit his job to end up at the animation school at San Francisco's Academy of Arts, working from eight in the morning to two in the wee hours. "I had an inclination towards storytelling but felt my strengths were a mix of technology and creativity. After heading to the US for his Masters in Engineering at the University of Missouri, he realised he wanted to do something else. He's stylish, gives a damn what people think and girls fall for him," says Chilaka, who adds that he has pre-sold the series to Disney.Ĭhilaka has come a long way considering he had no connection to either the film or the television industry. The story promises to continue in the form of Chilaka's next big play - a fictional series loosely-based on yet another mythological character, Arjun, who had a cameo in '.Bali.' "If Bheem is Salman Khan then Arjun is Ranbir Kapoor. Chhota Bheem (little Bheem) became the first Indian brand of which McDonald's distributed toys as a promotional event in the run-up to the franchise's second animation feature film, ' Chhota Bheem and the Throne of Bali,' in a cashless, quid-pro-quo deal.
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"It's been a very remarkable story," says Krishna Desai, senior director & network head (kids), South Asia, Turner International.Īll of this, of course, is due to the 148 episodes of the 30-minute serial that have attracted 40 million viewers and provided a springboard for several other TV and feature films. This has allowed Chilaka's company, Green Gold, to amass Rs 30 crore in revenue in 2011-12, 40 per cent of which came from these deals. Large companies such as Usha Fans have also plastered Bheem and friends on their products.